Digital marketing helps you reach a wider audience, build brand awareness, engage customers, and generate leads and sales—all while being cost-effective. Unlike traditional marketing, digital campaigns can be tracked and optimized in real-time for better performance.

Success is measured using KPIs (Key Performance Indicators) such as:

• Website traffic

• Conversion rates

• Click-through rates (CTR)

• Cost per acquisition (CPA)

• Return on ad spend (ROAS)

• Social media engagement
  Analytics tools like Google Analytics, Facebook Insights, and CRM data help track these metrics.

Costs vary depending on your goals, the scope of work, and the channels used. Some services like SEO and content marketing require long-term investment, while others like PPC are pay-as-you-go. A good agency will tailor a strategy to fit your budget and ROI expectations.